COOL GIRLS CARE
THE LAUNCH cares – We want to contribute to a more sustainable fashion industry and change the future of fashion. Are you with us?
A ZERO-STOCK BRAND
How do we contribute? We are an on-demand fashion brand. The on-demand model enables us to minimize environmental impact, as we only produce what you ordered. Nothing more, nothing less.
Did you know that there is a huge overstock situation in the fashion industry causing major environmental issues? On average, 12% of clothing remains unsold at the end of every season. That’s 160 billion Euros worth of waste. Yes, we are also shocked by these numbers and that’s why we decided to change things. With THE LAUNCH, we are creating fashionable collections, while also doing good for the environment.
LOCALLY PRODUCED
But it doesn’t stop there. THE LAUNCH produces its pieces in The Netherlands at a small atelier. We want to create a better future, so we only produce in a responsible way and with fair working conditions. By producing in The Netherlands, we have a positive effect on the climate, people and the economy.
FABRICS
THE LAUNCH items are mainly made from deadstock and fabrics from one composition. With deadstock, we explore the potential of leftover fabrics and the way it can be transformed into a new design. The other fabrics are primarily made from one composition, as these can be recycled more easily. We are working towards future collections made out of only sustainable fabrics. But for now, we focus on the things we can do.
The result? Collections that can be cherished forever.
The on-demand model is an important step that we have taken to create sustainable fashion, as production has the biggest impact on the planet. However, it doesn’t mean that we are 100% sustainable. We are on a journey to become more sustainable every day. By making small steps, we hope to continuously improve. We are here to learn and be transparent. We hope to take you along and discover this with us.
BECAUSE COOL GIRLS CARE